Check out the 1930 Cadillac Anheuser-Busch “Bevo Boat”

The 2004 restored 1930 Cadillac Anheuser-Busch “Bevo Boat” for the St. Louis Exposition recently was available at auction. We wanted to share some photos of this extensively restored piece of Anheuser-Busch history! Click on the thumbnails to view the full size photos.

 

 

During prohibition, the brewing giant Anheuser-Busch of St. Louis manufactured a series of outstanding promotional automobiles. From the 1920’s to the 1930’s the Anheuser-Busch Vehicle Department produced 8 inboard-styled cruisers on automobile chassis. The original “Bevo Boat”, named after A-B’s non-alcoholic beer, was set up with the finest appointments available. Detailed with leather upholstery, thick carpets, fine woods and even radio equipped. Step plates on both sides allowed entry into the doorless vehicle. These peculiar vehicles roamed the country advertising A-B products and would be seen at sporting events, automobile races and various public events. A-B also loaned the earliest land cruisers to the United States Government during World War I for recruiting purposes and to help promote the sales of war bonds. It is believed that this is the only remaining land Cruiser from the original fleet. Operational and a spectacular survivor of Anheuser-Busch and St. Louis History.