Bud Light and Zach Bryan Supporting the Folds of Honor Program
At National, we are proud to be part of the Anheuser-Busch family. Bud Light is excited to kick off our new partnership with Zach Bryan to support our Summer Backyard & Country Music mega platform. Zach is bringing his “Quittin’ Time” tour across the country this year with stops in over 50 markets. The tour starts this week in Chicago! Support for the Folds of Honor program is also starting this month with all Bud Light Draught sold.
We are proud to partner with Zach and Folds of Honor to run a cents per case program nationally in the on-premise this year. This program will run 3/1 – 12/31 and Bud Light will donate $1/BBL on all Bud Light Draught sold, up to $1MM. Zach Bryan has offered to match this AB Donation. This program will be included in on-premise point-of-sale material.
To read more about the upcoming partnership with Zach Bryan and Bud Light go here.
Folds of Honor is a 501(c) (3) nonprofit organization that provides educational scholarships to the spouses and children of US military service members and first responders who have fallen or been disabled while serving our country and communities. Our educational scholarships support private school tuition or tutoring in grades K-12, tuition for college, technical or trade school and post-graduate work, including a master’s degree, doctorate, or professional program. Funds for a second bachelor’s degree or trade/technical program certification are also available. Since its inception in 2007, Folds of Honor has awarded over 51,000 scholarships totaling about $240 million in all 50 states. Among the students served, 45 percent are minorities. It is rated a four-star charity by Charity Navigator and Platinum on Candid.