Our Community


Good SportGood Sport is a communications, training and fan management program designed to help stadium operators, team owners and concessionaires promote a positive crowd environment. The program can be adapted to street festivals, music concerts and other special events that attract large crowds. Good Sport has been used to develop successful fan-responsibility and event-management programs for international sporting events, including the Olympics and the World Cup games.

Anheuser-Busch and our team of more than 600 independently owned distributors are proud to be industry leaders in the fight against alcohol abuse.

Over the past two decades, we've invested more than $750 million in a comprehensive portfolio of more than two dozen community-based programs and national advertising campaigns to promote responsible drinking and help prevent underage drinking and drunk driving. Within these pages, you can learn more about our history, our programs, our philosophy, our partnerships – and our successes.

Make it a great party!

1When serving alcoholic beverages, serve food.

1Offer non-alcoholic choices.

1Serve each guest one drink at a time.

1Serve measured drinks.

1Stop serving alcohol at least one hour before the party ends.

1Help your guests get home safely.



corporate responsibility